Communicating in Tough Times

 During tough times, such as crises or layoffs, over-communication is better than under-communicating with your staff. Being secretive or elusive about it may lead to rumours and low morale which could potentially be more damaging to the company than the bad news itself. Let us take a look at some key points to remember when communicating during tough times. 

1. Choose the right channel. The importance of face to face interaction becomes vital during tough times. Managers have a huge role to play here. Employees will gain better trust in you if you deliver the message by calling a meeting and meeting with them rather than sending out emails or memos. 
2. Talk more, not less. Employees need more information during uncertain times. If no information is given to them, they will come to their own conclusions. Therefore, there is a need to ensure that there is frequent communication and feedback channels to communicate with employees. 
3. Be consistent. The information relayed to employees and outside the organization, such as the media, should be consistent. Discrepancies may cause confusion and resentment among staff.  
4. Say the facts as it is. Employees want to know the truth. They are concerned about their jobs and security, thus give them honest and direct information from the source.
5.  Listen. Communication is a two-way street. As a manager, you will need to listen to questions posed by the employees. Even if you do not have the answers yet, assure them that their feedback is taken seriously and help them manage their anxiety. Knowing what your employees think is crucial as it may offer clues on how to move forward as an organization.